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June 18, 2017
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December 12, 2013
Thank you to the North Shore CVB!
People-triggers: Consumer Choice as Self-Expression
We buy products not just because they serve a purpose, but also because we have a psychological need to express ourselves. Our minds desparately want to believe that something is better because we feel it reflects our own identity. We examine this in depth in this month's People-triggers article on consumer choice and self-expression.