S p e a k e r : M a r k e t i n g a n d D i g i t a l S t r a t e g y
Do you need a great Chicago-area marketing speaker? As the Marketing Director for the digital agency Social Media Beast, Scott delivers powerful insights on crucial marketing topics like:
Small Business Marketing
Growing Your Business Through Social Media
Social Media and the Growth of Brand Journalism
Creating a Marketing Operation that Just Works
Professionalization - Growing Young Businesses Past $1M
Scott has appeared at numerous marketing panels and keynoted for several Chicagoland industry associations. He delivers presentations densely packed with actionable tips that audiences can take back and use immediately. Here are a few of his most popular topics:
SOCIAL MEDIA MARKETING FOR YOUR INDUSTRY
Scott provides an in-depth analysis of how your industry (e.g. Travel and Tourism, Software Development, etc.) uniquely lends itself to certain social platforms and techniques. He provides actionable next-steps for your business that you can put into practice right away, no matter your current skill level.
DIGITAL ADVERTISING - INTERMEDIATE AND ADVANCED TECHNIQUES
Many people speak on the very basics of digital ads - how to create your first ad, write simple copy, etc. Scott has been a professional digital advertiser since Adwords and Overture were first released, and he can get you to the next step. You can create an ad already...now optimize it and make it powerful! Learn the very latest techniques and developments from popular platforms like Facebook Ad Manager and Google Adwords.
SMALL BUSINESS MARKETING: THE MARKETING DEPARTMENT OF ONE
Every small business need to create more result with the bare minimum of resources. Scott has been a small business marketer for nearly his entire career, in various industries like software, telecom, and professional marketing services. If you need to create an ultra-lean marketing operation heavily reliant on automation and a young workforce, this session is for you. Build an operation that JUST WORKS, and spend your time growing your capabilities.
AWKWARD ADOLESCENCE: SOLUTIONS FOR YOUR JUST-BIGGER-THAN-SMALL BUSINESS
Under $1M, businesses can get away with murder. Nothing's written down, money gets wasted, systems are sloppy, employees are freewheeling...and yet somehow you're still making some money. This is the start-up culture that everyone says that they love. Above $10M, however, everything looks different. Systems and processes must be in place to survive. Quality must be consistent. Departments must operate without constant supervision. Scott talks about getting from here to there - the process of professionalization. The systems, habits, and priorities that can push a business through its awkward adolescence.
W H A T C L I E N T S H A V E S A I D
"His presentation, 'Revamping Your Online Presence', was both informative and engaging. Scott helped our group to define what social media is and will become, and how it can drive bottom line results."
Jennifer Amling-Michael, LACONI
"His enthusiasm for the powers of skilled speaking is inspiring. I actually got excited about speaking through the course. Not an easy thing to have occur to an introvert!"
Brenda Beukelman, HealthEast